| While building telecom facilities of the world's
advanced level, Shanghai Telecom has been making efforts to develop
new telecom services. In recent years, it successfully opened new
services such as local intelligent service, videoconferencing, distance
education and e-commerce. According to the prediction of the USITO,
in terms of broadband service, China will have 500 million telephone
subscribers and 100 million Internet citizens (20-25 million broadband
service users) by the year 2005. As the broadband market affords
a splendid business opportunity to operators, competition among
China Telecom, Broadcasting Telecom, Netcom and Unicom is becoming
increasingly fierce. As an incumbent, China Telecom has played an
active role in winning the broadband market, making use of its advantages
in operation and resources. Accordingly, this market is undoubtedly
one of Shanghai Telecom's important growth point in developing its
services.
In recent years major telecom operators worldwide have been deploying
broadband networks as a step in their strategic plans. Since broadband
technology enables high speed Internet access by eliminating the
bandwidth bottleneck, the deployment of broadband networks has become
one of the hot spots in countries throughout the world in developing
their IT industries. The following is a comparison of the number
of broadband users among selected countries.
| Country |
No. of users |
Information
from |
| The United States |
488 |
Emarketer |
| Republic of Korea |
380 |
Information & Communica-
tions Ministry, ROK |
| Canada |
120 |
NFO |
| Japan |
65 |
Ministry of Internal Affairs, Japan |
| Germany |
40 |
Van Dusseledrop & Partners |
| The Netherlands |
27 |
Van Dusseledrop & Partners |
According to the CNNIC, as of 2001 China had more than 20 million
Internet citizens; however, only 2.3% of them use broadband access.
Since there is increasingly urgent potential demand for high-speed
data and multimedia services, the deployment of broadband networks
is the only way to the development of Internet services.
Overall, at present China is quite close to developed countries
in terms of broadband network infrastructure. For domestic operators,
broadband and data services are just growing and data service is
expected to account for 40% of the total traffic in China by 2005.
Driven by the competition in the industry and the growth of data
service, China Telecom is developing its MANs to provide IP-based
data services of different bandwidths such as Internet access and
VPN for government, business and residential users.
With the increasing maturity of broadband network technology,
the value chain of the broadband industry is taking shape, furnishing
a grand business opportunity at various levels such as those of
infrastructure, network products and information service. As a result,
the size and structure of the telecom industry and the Internet
industry will possibly change. The combination of the emerging broadband
industry and the traditional industry will bring endless opportunities.
Thus the evolution from narrow-band to broadband network is irreversible.
The complete structure of the value chain of the broadband network
as an organic whole should include at least a value-added content
provider, a broadband operator, a basic broadband network provider,
a broadband equipment manufacturer and end users.
It is an important strategic matter for Shanghai Telecom to consider
carefully how to face the grand business opportunity brought by
the broadband market and the fierce competition from other operators
and maximize its profit.
1. The Course of Development of Shanghai Telecom's Broadband
MAN
As early as in 1995, Shanghai Telecom built a trial ATM network
of the internationally advanced level, with which it followed new
technologies and tested applications. In 1997, it took the lead
to build the country's largest local ATM network. In 2001, after
several large-scale capacity expansions, the ATM network had 18
core nodes and 108 edge nodes. Besides, an IP MAN was built and
more information sources were added to attract broadband users by
means of service. The 1st phase backbone layer of the IP MAN adopts
the 8+40 structure, i.e., 8 core nodes and 40 edge nodes, chiefly
providing high speed Internet access and interconnection of private
corporate networks (MPLS/VPN), support to various multimedia services,
etc. To provide high speed Internet access, video and MPLS/VPN,
its 2nd phase expansion will be undertaken in 2002.
2. Analysis and Evolution of the Existing Broadband MAN
As of end-2002, Shanghai Telecom had 90,000 broadband users
in total. However, while making remarkable achievements, Shanghai
Telecom is confronted to some common problems that have occurred
in the deployment of broadband networks. Unlike currently mature
broadband backbone networks, broadband service is in its infantry.
As a next step we should focus on the development of broadband service
and expansion of the broadband user base so as to gain return on
investment. We should consider how to rationalize the structure
of the broadband network to adapt it to the long-term growth of
broadband service, how to select appropriate access technologies
according to the distribution characteristics of the broadband users,
taking into account economic benefits and the need to develop broadband
service, how to adopt flexible and diverse charging methods and
service combinations so as to increase the number of broadband users,
and how to establish rational operational modes to guarantee healthy
and prolonged development of the broadband network and services.
3. Analysis and Evolution of the Access Layer
From the perspective of the current technology and trend, there
are three major types of broadband users: ADSL, FTTX+LAN and HFC
(cable modem) users. The first two, including HOMEPNA are the user
types that Shanghai Telecom targets. By the end of 2002, it will
build a broadband access network serving 270,000 ADSL users and
300,000 FTTX+LAN users. From the perspective of network layers,
we consider different access modes to be at the same layer. Future
broadband access must provide improved control capability, network
safety and flexible charging methods, and introduce the access convergence/management
layer between the broadband access layer and the backbone layer.
The following is a diagram showing the network layers.

At the access convergence/management layer, the equipment is
required to provide practicability, reliability and safety as well
as high efficiency, expandability and manageability. This layer
is designed to deal with user management and charging, and to provide
network control means and various IP-based value-added services
in conjunction with the broadband access layer, the backbone layer
and information sources.
The evolution of the broadband access layer
For equipment for universal service, ADSL is selected as the
main access mode.
For equipment for business customer service, FTTX+LAN (VDSL)
is selected as the main access mode.
The user's existing and potential demand is the criterion for
the selection of FTTX+LAN or xDSL. Refer to the following list.
User demand versus technology
adopted |
| Serial number |
Existing demand |
Potential demand |
Technology adopted |
Wiring |
| 1 |
N>>30% |
|
FTTX+LAN |
Category 5 |
| 2 |
10%>N>30% |
>>30% |
FTTX+LAN |
Category 5 |
| 3 |
N >10% |
<30% |
FTTX+VDSL |
Twisted pair |
| 4 |
<5% |
Unknown |
FTTX+ADSL |
Twisted pair |
The evolution of the access convergence/management layer involves
the integration of BAS; corresponding management of, charging of
and service support to FTTX+LAN; unified packing of services and
development of various broadband access services throughout the
network.
4. Analysis and Evolution of the Backbone Network
After several years of broadband network construction, Shanghai
Telecom has the country's largest ATM network and the IP network
built in 2001. Both networks are the cores of the operator's data
network.
Present status of the IP MAN
The 1st phase network of Shanghai Telecom's IP MAN consists
of two layers: the core layer and the edge layer. The former is
made up of eight nodes and the latter forty nodes. The forty edge
nodes provide businesses with Internet access and VPN service, and
residential customers with Internet access. The IP MAN can provide
a wide range of new value-added services.
The evolution of the IP MAN involves expansion of bandwidth and
coverage of services, and capacity expansion of the nodes.
Present Status of the ATM Network
To support the implementation of the ADSL broadband access project,
a third capacity expansion was undertaken in the ATM network in
2001. As a result, Shanghai's local ATM network has 18 pieces of
PP15K core layer equipment and 108 pieces of PP7480 edge layer equipment.
This broadband ATM network is playing a positive role in the development
of broadband services, acting as a multi-service transmission platform
with wide coverage, safety and high QoS performance.
The evolution strategy of the ATM network is to alleviate the
pressure of the access layer on the network by readjusting the network
structure for broadband access and access convergence and leading
most of the data flow to the IP MAN, and leave slot positions, ports
and bandwidth of the ATM network for use by other services.
5. Establishment of the Service Layer
With the broadband network, it is possible to replace the free
of charge operational mode of the conventional narrow-band Internet
services with the charged mode. Shanghai telecom has invested heavily
in the establishment of the service layer. Apart from the 1,500,000-user
Internet access project completed in 2001, it has made a considerable
investment in the establishment of the IDC and the information source
platform. As regards the development of the service layer, Shanghai
Telecom's objective is to transit gradually from providing narrow-band
data service as the dominant service to providing broadband data
service as the dominant service.
6. Development Strategy of the Broadband Market
In the operation of broadband services, the value chain is more
complex than that in the traditional services due to more detailed
division of work. However, since operators can control and identify
the customers' identity and behavior, they can play a pre-dominant
role in the development of broadband service.
6.1 Value Chain of Broadband Services
The value chain of broadband services includes three players:
the user, the ISP/NSP and the ICP/ASP.
A. User: The user refers to the end user who uses the broadband
network and service.
B. ISP/NSP: ISP is the Internet access service provider and
the NSP the network service provider who provides the basic network.
C. ICP/ASP: The ICP/ASP provides games, educational content,
etc. They collect charges for advertisements and content usage.
6.2 Complementary Relationship between ISP/NSP and ICP/ASP
The establishment of the value chain of broadband services can
effectively solve the lack of broadband content, help increase the
number of users and the amount of consumption, and enable users
to enjoy diversified broadband services
.
6.3 Detailed Strategy
A. To provide personified services for different customer groups
For individual users, different personified services are provided.
For business users, various safe and reliable interconnections and
complete service support are provided.
B. To provide unified management for different broadband accesses
To provide flexible, reliable and safe charging and user management.
C. To establish a unified application platform for different
broadband applications
To establish a unified application platform for broadband services
and to develop broadband services together with ICPs, ASPs and other
ISPs through operational modes such as cooperation and alliance.
In a word, facing increasing demand for broadband access and
acute market competition, Shanghai Telecom's development strategy
is to energetically promote the construction of an all optical network,
develop ASDL access to cover more than 4 million households and
businesses, facilitate Ethernet access in residential areas and
to actively develop various broadband services.
*** *** ***
Cao Min graduated from the No. 2 Workers' University, majoring in
computer application and management. He started his career in Shanghai
Telephone Exchange Office in 1987 and works now with the planning
department, Shanghai Telecom as an engineer, engaged in the planning
and installation of data networks and broadband information networks.
Zhou Xiang graduated from Shanghai Jiaotong
University, majoring in information and cybernetics. He started
his career in Shanghai Telephone Exchange Office in 1999 and works
now with the planning department, Shanghai Telecom as an engineer,
engaged in the planning and installation of broadband information
networks.
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